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Customer Cases

How Paramont Helped REWE Bring Christmas POP Up Packaging to Life

August 20 2025

Introduction
REWE, one of Europe’s leading retail groups, is widely recognized for its uncompromising standards in packaging design, supply chain reliability, and product quality. In 2024, the company was searching for a Christmas products supplier capable of delivering original designs within days, guaranteeing compliance with strict testing requirements, and keeping costs competitive. At first, REWE was cautious about working with an overseas supplier. Could a non-local partner really manage such a fast turnaround while meeting their exacting standards? This case study explains how Paramont Group not only met these expectations but also exceeded them through innovative design, hands-on supply chain management, and proactive quality control.

Background
REWE’s requirements were clear but highly demanding:

  • Packaging must capture the festive spirit of Christmas and include POP up craftsmanship, a process often produced in Shenzhen at higher cost

  • Four initial design drafts were required within just three days

  • Final products had to match the quality of existing suppliers, with no room for error in compliance or testing.

For a new supplier, this represented both a challenge and an opportunity to prove capability.

Challenges
Several key obstacles needed to be addressed:

  • Competition from local European agencies with advantages in proximity and communication

  • Tight timelines, where missing a deadline would result in immediate disqualification

  • New technical requirements, as this specific POP up craft had not been handled by our team before

  • Stringent testing standards, including food-grade compliance, with only 70 days of production time after sample approval


Our Solutions
Design excellence beyond expectations
Although REWE requested four concepts, our design team delivered 12 creative drafts within 48 hours, providing the client with a broader range of options and demonstrating our commitment to go the extra mile.
Thorough supply chain validation
Our sourcing and business teams personally visited six factories to analyze processes and confirm feasibility before submitting the proposal. This ensured that every design was fully production-ready.
Direct client collaboration
To establish trust, our European division manager met REWE’s team in Hong Kong for in-depth discussions. Insights from these meetings were transformed into a clear SOP that aligned internal workflows with client expectations.
Proactive quality assurance
Before customer inspections, we carried out internal pre-tests on all production runs. Our purchasing team conducted trial inspections to ensure that every shipment would pass formal quality checks the first time.
Flexible pricing transparency
We provided tiered quotations across different materials and processes, enabling REWE to balance quality requirements with budget considerations.

Results

  • REWE approved our proposal in the first round of evaluation

  • The initial order passed testing and inspection without any issues and lead to a repeat order for seasonal

  • Ongoing partnership talks with REWE’s EU buy team in expanding long-term collaboration


Key Takeaways

  • Design is the entry point, service is the moat. Creative packaging attracts attention, while consistent service delivery sustains client confidence.

  • Flexibility builds stronger partnerships. Transparent, tiered pricing and added design options show dedication to customer success.

  • Anticipate risks before the client sees them. Proactive risk management enables overseas suppliers to compete effectively with local providers.

👉 Looking for a reliable Christmas products supplier who can combine creativity, precision, and proven execution? Contact Paramont Group Today.